Since then, Google has claimed to have fixed this issue.Ī different UW team recently investigated the company’s veracity. The researchers showed that for four major search engines from around the world, including Google, this bias is only partially fixed, according to a paper presented in February at the AAAI Conference of Artificial Intelligence. A search for an occupation, such as “CEO,” yielded results with a ratio of cis-male and cis-female presenting people that matches the current statistics. But when the team added another search term - for example, “CEO + United States” - the image search returned fewer photos of cis-female presenting people. In the paper, the researchers propose three potential solutions to this issue. “My lab has been working on the issue of bias in search results for a while, and we wondered if this CEO image search bias had only been fixed on the surface,” said senior author Chirag Shah, a UW associate professor in the Information School.
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